GABRIEL FOODS LAUNCHES ORGANIC MILK ‘ORGAPUREGOODMILK’

Gabriel Foods announces the launch of OrgapureGoodMilk™, organic milk produced from cows and buffalo that are 100% grass-fed. Gabriel Foods Pvt Ltd is one of the pioneers in India to introduce branded Organic Milk in the mass market. Orgapure GoodMilk is sourced from Organic farms where the cows & buffaloes are not treated with any antibiotics and their feed is grown without pesticides, whether the feed is grass or grain.

In the light of the fact that, bringing the Nature’s Goodness in its most purest and freshest form, is a process, that takes time and careful handling, Organic GoodMilk will be initially made available only to about 20,000 consumers in Delhi/NCR through registration only. The milk is priced at Rs. 70 for a litre pack. Cow Milk direct from farms is priced at Rs 56/- a litre in pouch packing and Rs 70 in bottle packing. For registration, one can visit at www.goodmilk.in or call at call center numbers at 011-43002200

Nutritionally, Organic GoodMilk is rich in omega 3, vitamins, CLA (conjugated linoleic acid – a type of fat that may prove to be one of our most potent cancer fighters) and antioxidants. Apart from the health benefits, Organic milk also addresses environmental concerns and animal welfare issues. Organic milk has 24% higher total polyunsaturated fatty acids (PUFAs) than conventional milk as per studies in various countries.

Talking about the benefits of Organic Milk Orgapure GoodMilk, Mr. Philip Abraham, CEO of Gabriel Foods said, “We are committed for producing organic foods beginning with Orgapure GoodMilk that will satisfy the primary health concerns of consumers: good nutrition and protection from exposure to toxins and diseases.” He also added, “Most Indian children begin their day with a glass of milk, and mothers worry about the quality of milk they are sourcing. In order to ensure that the milk that is consumed everyday is safe, pure, nutritious and fresh then switching to organic milk is the only option. After all, good health is the biggest investment.”

Several research has shown that organic milk has higher levels of vitamin E, 68-70% More Omega 3 Fatty acids than normal milk, 2-3 times more Beta Carotene and antioxidants, which help beat infections, improves immunity, lowers ricks of heart diseases, cancer and other chronic disease and allergies.

To ensure that Nature’s Goodness is delivered in its completeness Gabriel Foods follows a quality chain in bringing milk to consumers starting from milk collected cows from the Nature Fields followed to the Village Collection Place than Chilling Centre at Dairy Plant and then delivered to the Consumers.

Gabriel’s OrgapureGoodMilk is certified ‘Organic’ by ECOCERT which is an inspection and certification body for organic, fair trade and good agricultural practices (GAP) that is appointed by APEDA, Ministry of Agriculture, Govt. of India. Ecocert operates in 80 countries of the world by providing inspection and certification services that guarantee safety for environment and mankind. The Milk is also certified by USOCA, Uttrakhand State Organic Certification Authority; an agency appointed by Government of Uttrakhand.

Gabriel Foods has taken one step forward to promote Goodness of Cow Milk right from farms. The company has taken up 30 Cow farms in Haryana & Punjab (4 km Drive from Delhi) and has implemented Clean Milk Production under training manual approved by Gabriel Expert Committee consisting of eminent scientists and Industry practitioners.

Cow Milk has advantages like
• Milk from Cows in Cow farms only
• Farm owners and farm workers trained for Clean Milk Production
• No water or chemicals added to milk.
• All cows certified by Veterinary doctors and milk from healthy cows only

Mr. Philip Abraham further said “In the near future, we would also be introducing Dahi and Paneer and also Organic Range of Pulses, Sugar, Honey, Wheat Atta etc to cater to growing demand of consumers across Delhi & NCR.”

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